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The first luxury ready-to-wear rental service in France with the latest collections from Alberta Ferretti, Alexis Mabille, Carven, Halston Heritage, Kenzo, Michael Kors, Milly, Ralph Lauren...
Launched in 2014, I developed all creative aspects including retail space, brand identity, image campaigns, digital experience, merchandising, look-books, events and partnerships. 


ElssCollection offered customized services including image consulting, makeup sessions, private events ... all in an exceptional concept store within minutes from the Champs Elysées.
As the brand evolved into a subscription oriented service targeted for executive women (not only for special occasions), it became evident to rebrand and rename the concept, hence The Daily Dressing was born (see project #1 on home page)

The concept store

Image campaign introducing the concept store


A shimmering dress, as if suspended in the air, seems to enjoy being in the spotlight.

Une robe scintillante, comme suspendue dans les airs, semble s’amuser d’être ainsi mise en vedette.


A world of elegance, dreams, daring, freedom ... A whirlwind of numbers escapes from an agenda and suddenly frees itself and reveals exquisite evenings, important meetings, trips to magical places, including the ElssCollection showroom.

Un univers d’élégance, de rêve, d’audace, de liberté...  Un tourbillon de chiffres s’échappe d’un agenda et soudain se libère et révèle des soirées exquises, des rendez-vous importants, des voyages dans des lieux magiques, dont le showroom ElssCollection.


A cloud of handwritten words, delicately written, describes the universe of ElssCollection: a universe of elegance, dreams, daring, freedom ...

Une nuée de mots manuscrits, écrits de manière délicate, vient décrire l’univers d’ElssCollection : un univers d’élégance, de rêve, d’audace, de liberté...

Digital content

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