Pink Champagne at Tiffany's
My son turned 21 the other day. It was a big deal for all of us. To mark this big deal, I offered him a “keep sake” from Tiffany’s. Gift giving from Tiffany’s has been a family tradition for many years.
Design by Susan Lewis
To make the occasion special I asked Tiffany's if it would be possible to present the gift to him at the Tiffany store on the Champs Elysées in Paris. Receiving the gift at the store in the iconic blue box took the experience to new heights. We were escorted to the salon on the first floor where within minutes pink champagne was served. Next, the lovely Sales Professional Marija Kizyte brought the iconic blue box and I presented it to my son. My son’s expression of surprise and wonder will be embedded in my memory forever. The Tiffany sterling silver dog tag necklace was a success.
We discussed the engraving and typography options and my son left the store with a smile from east to west. “Retail-tainment” in its full glory! Thank you Tiffany for the most memorable customer experience!
Retail-tainment has been part of my DNA as a Creative Director ever since I worked at Saks Fifth Avenue and Bergdorf Goodman luxury department stores in New York. I have used my knowledge in luxury retail to create memorable experiences for clients in the luxury hotel and event sector. The importance of touching upon emotions through memorable experiences to generate brand loyalty is key, n’est-ce pas? :)