New Orleans...Ogden Museum of Southern Art...Opening Gala...in honor of iconic advertising man Peter Rogers... An exhibition, «What Becomes a Legend Most?: The Blackglama Photographs from the Collection of Peter Rogers,» primarily taken by the legendary photographer Richard Avedon and Bill King for the advertising campaign that featured stars of stage and screen including Barbra Streisand, Cher, Claudette Colbert, Elizabeth Taylor, Judy Garland, Bette Davis, Shirley MacLaine, Diana Ross, Joan Crawford, Sophia Loren and Lauren Bacall.
Piercing blue eyes, charming, smart, talented, humorous and with incredible energy and drive, Peter Rogers became one of the most successful ad men of his time.
When La Prairie launched their first skincare line in the US, Peter Rogers conceived the ad campaign where he asked prominent society women (Stephanie of Monaco, Judy Peabody, Anne Getty) to be photographed by renowned society photographer HORST who created gorgeous black and white portraits for the campaign. These women volunteered their faces and a large some of money was donated by La Prairie to their favorite charities. Luxury brands flocked to his agency for inventive and aesthetically beautiful ad campaigns...Blackglama...Bill Blass...La Prairie...Bally Shoes...Baccarat...Christofle...Vidal Sassoon...Diane von Furstenberg...Bottega Veneta and more.
I was hired by Peter Rogers and was fortunate at that time to be surrounded very early on in my career by some of the most talented creatives in the luxury advertising industry. The years I spent as an Art Director at Peter Rogers Associates are embedded in my mind’s «hard drive» and I draw upon them to this very day.