Lewis' carreer began when she was hired by adman Peter Rogers, owner of an iconic luxury boutique agency on New York’s Madison Avenue. During her tenure at Peter Rogers Associates, she designed advertising campaigns for accounts including Baccarat Crystal, Bally Shoes, Bill Blass, Blackglama, Bottega Veneta, Christofle, Diane Von Furstenberg, La Prairie Skin Cosmetics, Vidal Sassoon, David Webb, Judith Leiber.
But Lewis’s calling was luxury retail. Thus, after a few years at Saatchi & Saatchi NY as an Associate Creative Director, she joined Saks Fifth Avenue, where she created ads for Harper's Bazaar, the New York Times and Vogue,as well as in-store customer experiences and promotional material.
Photographer: Steve Hiett
Photographer: Matthew Rolston
When Bergdorf Goodman approached Lewis to become an
Art Director, she knew she had reached Mount Olympus. “My goal
in New York was to be an Art Director at Bergdorf’s”, she says.
"Not only do I admire their retail philosophy, but I was influenced
from an early age by the Bergdorf magic when my mother would take me shopping there. My father worked for the William Morris Agency down the block, which cast talent for iconic movies, several of which were shot at Bergdorf's.
At Bergdorf Goodman, Lewis created ad campaigns, catalogs and communication material for top luxury brands.
Lewis has been living in Paris for over 15 years and is considered one of the few bicultural creatives who can bridge the Franco-American gap. “Many creatives speak French and English fluently and have worked in both cultures,” she notes. “But few have spent over 15 years in each – a prerequisite for biculturalism and a true understanding of cultural subtleties. We are in a business of nuances, details and soft messages… A brand guardian needs to be as intransigent with the cultural read of her messages as with the quality of her products.”